02. Less is More
This year has seen a dramatic increase of practicality, minimalism, and finding balance. Countless books and podcasts about managing wellness, living with intent, buying less and practicing minimalism have skyrocketed in popularity. Focusing on simplicity allows for more present and meaningful interaction, productivity and stability. As minimal gurus The Minimalists say in their podcast, “the shortest path to freedom is appreciating what you already have.” For brands like Package Free and The Light Phone, who aim to reduce physical and digital waste, the minimalist movement helps improve the lives of people on an environmental and mental level.
Brands are seeing the value in focusing on redefining success beyond financial merit, reducing their global footprint on local and global scales and decluttering to allow for more freedom. The Package Free store, for example has kept approximately 3,300,000+ plastic straws, 4,700,000+ plastic bags and 811,000+ non-recyclable cups out of landfills since opening. How can brands help clear the clutter to make room for more of what’s important in life?